Women with thinning hair have had precious few options in the past. There's the standard, machine-made wig, of course. But wigs provide full coverage of the entire scalp. The problem is that the majority of women with thinning hair are just that: thinning, not bald. Why cover up the hair you have, or receive more coverage than you need?

Of course, trying to tease and style the hair you do have to give the appearance of increased volume is certainly an option. But one that rarely results in a look that's flattering to most women. Finally, there's the scarf, which is fine to run errands in, but hardly appropriate for most social and work situations.

The deep, dark secret.

Women's hair loss is nothing new. Nor is it more prevalent today than it was fifty years ago. So why do women have such limited choices?

This question is especially vexing when you consider how essential appearance is to a woman, as well as the importance many women attach to hair (as in, "having a good hair day"). Many believe that it's the strong association with femininity that women attribute to hair, as well as the incorrect assumption that "women don't go bald", that has caused the subject of women's hair loss to be essentially forgotten and ignored by all -- except sufferers of women's hair loss.

You've got company.

Did you know that over 20 million American women suffer from hair loss? Not just older women, either: 10 million are under 40. It's estimated that another 40 million women suffer from what is termed "problem hair", that is, hair that is unusually fine, or sparse, or hair that just won't grow to any appreciable length.

Actualize your true appearance.